Vera Tsvetayeva has been a part of the film club movement since 1973. From 1988 to the present day, she has chaired the Politekhnik Film Club, a youth social organization based at the Vladimir Polytechnic Institute. She has a PhD in Technical Science and is a docent at Vladimir State University. Tsvetayeva has been awarded several prizes and grants and authored more than 50 publications in journals and research compendiums. She is a member of the Russian Aesthetic Society, the Association of Film Education and Media Pedagogy of Russia, and the Central Council of the Federation of Film Clubs of Russia. She has been a jury member for various international film festivals.