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IFF Message to Man > 2025 > IN SILICO Experimental Short Film Competition > A Different Goal

A Different Goal

Information about the film

Genres: Animation, Experimental, Short-length

Director: Marco Joubert

Year: 2024

Country: Canada

Duration: 4 min.

Languages: English

Description

Russian premiere

A Different Goal is Marco Joubert’s first-ever foray into the realm of animation. Its images were created experimenting with Unity, a video game development software. Further elaborating and structuring the piece then took place through extensive sonic explorations. The work draws inspiration from an example given by philosopher David Chalmers, while trying to answer the following question: what would happen if intelligent machines started developing their own goals, different from those of humankind?

About the director:

Marco Joubert
Self-taught Canadian filmmaker and video artist with a background in architecture and visual arts. His audiovisual practice, characterized by formal rigor, lies at the crossroads of cinema, video art, poetry, and philosophy. Thematically, his work explores the specificity of the human condition: the implications of our capacity to think and reason; the gap between material comfort and basic needs; the difficulty of communication; and the ever-present awareness of mortality. His films create otherworldly realities that still resonate with common human experience. While pursuing an MFA at Concordia University (2022–2025), Joubert has been investigating how today’s technological ecosystem challenges our perceptions of humanness, as well as how innovative uses of audiovisual language can open new ways of thinking.

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